Welcome!

I'm Max, and this is where I share my learnings and experiments.

Here, you'll find my content focused on:

Product management & strategy
Marketing, monetization & AdTech
Data platforms, BigQuery & privacy

Explore articles, discover tools, or let's chat.

Enjoy!

Latest Articles

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Apr 15, 2026

Google Cloud Next 2026: The Agenda for Data Platform Professionals

A curated guide to the best sessions at Google Cloud Next 2026 for data engineers, architects, and analysts focusing on BigQuery, Looker, and Agentic AI.

bigquerylookerai

Apr 13, 2026

Asking AI About the Web: HTTP Archive Tech Report via MCP

How to query HTTP Archive data in plain English using the Tech Report MCP server with GitHub Copilot — no SQL required.

HTTP Archiveaimcp

Jun 20, 2024

Safe query costs with BigQuery

Reliable protection from uncontrolled BigQuery costs

bigquery

Feb 8, 2024

Google BigQuery Vector Search

Exploring native Vector Search capabilities of Google BigQuery

bigquerymachine learning

Featured Projects

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Interactive Tool

Google Cloud Regions Locator

Interactive map and directory showing Google Cloud data centers across the globe.

Data Engineering

GA4 Data Import Pipeline

Automated data import pipeline connecting BigQuery and Google Analytics 4 via SFTP.

Analytics Hub

Datahub: Threat & Quality Reports

Public BigQuery datasets for Safe Browsing, Abusive Experience, and Ad Experience.